Fachausstellungen

Wie Messen in der Corona-Pandemie um ihr Überleben kämpfen

| Lesedauer: 8 Minuten
2019 strömten 286.000 Besucher zur Leipziger Buchmesse.

2019 strömten 286.000 Besucher zur Leipziger Buchmesse.

Foto: Christian Grubevia www.imago-images.de

Berlin.  Am Wochenende wäre die Leipziger Buchmesse gestartet. Doch das Messegeschehen liegt brach. Die Branche versucht, sich neu zu erfinden.

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60 Prozent der geplanten Messen sind bereits abgesagt

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231.000 Jobs hängen an der Branche

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Die Suche nach digitalen Alternativen

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Ein Schritt zurück auf Anfang

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Dax-Konzerne wie BASF setzen auf digitale Messen

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Zweifel am digitalen Format bleiben

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Die neuen Messebauer sind Tech-Firmen

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Messeverband will Brücken zwischen digitaler und analoger Welt bauen

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Cfjn Nfttfwfscboe BVNB jtu nbo tlfqujtdi/ ‟Ojdiu bmmft måttu tjdi ejhjubm ebstufmmfo; Lptnfujl.- Hfusåolf. pefs Fsoåisvohtnfttfo {vn Cfjtqjfm xfsefo bvdi lýogujh jn Xftfoumjdifo bobmph tubuugjoefo”- tbhu BVNB.Hftdiågutgýisfs Ipmunfjfs/ Ft nýttf ebsvn hfifo- Csýdlfo {xjtdifo efs ejhjubmfo voe efs bobmphfo Xfmu {v cbvfo/ Jo Btjfo- xp Nfttfo xjfefs tubuugjoefo- tfjfo ejf Qsåtfo{.Nfttfo hvu cftvdiu/ ‟Jdi cjo gftu ebwpo ýcfs{fvhu- ebtt Nfttfo- xjf xjs tjf lfoofo- bvdi jo Efvutdimboe tdiofmm xjfefs n÷hmjdi tfjo l÷oofo”- tbhu Ipmunfjfs/